HP powers Vert’s packaging manufacturing facility

Vert has announced the launch of its new digitally enabled packaging manufacturing facility in Longmont, CO, USA. The company is expanding domestic production capacity built specifically for lifestyle CPG brands navigating rapid growth, evolving forecasts, and increasing pressure to innovate faster.

For many growing brands, packaging becomes a bottleneck as they scale. Long lead times delay launches, large minimum order quantities tie up cash, and managing multiple suppliers across different stages of growth slows execution. Meanwhile, Vert’s Longmont facility was built to remove those constraints.

The operation brings digitally printed pouches, roll stock, and labeling production online under one roof. Vert is helping brands launch products faster, iterate quicker, reduce supply chain friction, and transition seamlessly into scaled production as demand grows.

Selecting HP

In addition, Vert built the facility around HP Indigo digital print technology. The location supports rapid SKU launches, lower minimums, faster replenishment cycles, and shorter lead times for brands across numerous verticals. These include natural products, food and beverage, sports nutrition, supplements, pet treats, and other lifestyle CPG categories.

Vert will initially operate a single HP Indigo CPO 25K digital press. The press delivers the speed, flexibility, and print quality brands require while providing a scalable foundation for future expansion.

“Historically, brands have had to choose between speed and scale,” says Dustin Steerman, founder and CEO, Vert. “Vert was built to give them both. Launch fast, validate demand, adapt quickly, and scale smarter through the same ecosystem. Too many lifestyle CPG brands get stuck managing fragmented suppliers, long lead times, and operational drag at the exact moment they need speed most. We built Longmont to remove those bottlenecks and help brands stay focused on innovation and growth. Packaging is a growth lever when working with the right partners.”

“Lifestyle CPG brands need packaging solutions that can keep pace with innovation and changing consumer demands,” adds Bob Babich, Lead of Flexible Packaging, HP. “By investing in HP Indigo digital print technology, Vert is helping brands bring products to market faster, reduce complexity, and scale with confidence. We are proud to support Vert as they expand their capabilities and empower growing consumer brands with the agility, quality, and flexibility that digital production makes possible.”

Vert’s operational model

Originally developed serving highly regulated industries, Vert built its operational model around compressed timelines, rapid product iteration, and high-touch customer support. Vert is expanding these capabilities into broader lifestyle CPG segments.

The Longmont facility strengthens Vert’s hybrid supply chain model. It combines domestic quick-turn production with scalable global manufacturing through a single packaging partner.